Corporate Web Platform
A custom corporate platform built for search visibility, lead generation and content ownership — replacing an outdated template site.
- Industry
- Business Services · Professional Services · SMEs
- Discipline
- Digital experience · SEO · Content management
- Year
- 2025
- Stack
- PHP · MySQL · JavaScript · Modern CSS
The problem
The existing site was a dated template that loaded slowly, reflected none of the organisation's positioning, and could not be updated without a developer. It generated few enquiries, and the content that did exist was structured in a way search engines could not interpret.
How we approached it
We treated the site as a product rather than a brochure: positioning and content strategy first, then structure, then design, then engineering against a performance budget. Existing URLs were mapped and redirected so the search equity that did exist was carried forward rather than discarded.
How it is built
A custom front end with a content management layer covering the sections that genuinely change. Semantic markup, structured data and a maintained sitemap were part of the build rather than a post-launch addition.
What shipped
Custom website development
User experience design
Responsive mobile design
Search engine optimisation
Lead generation and contact forms
Content management system
Performance optimisation
Security and maintenance setup
Where it landed
The organisation now has a site that reflects its positioning, that its own team can update, and that is structured for search engines to interpret correctly. Enquiries arrive through validated forms that are logged rather than silently failing.
Quantified results such as traffic and enquiry volume are available from the client on request and are deliberately not published here.
